C-ute – Momoiro Sparkling
I’m a little confused by C-ute. Their last few singles have shown a move towards a more mature image, yet all of a sudden, they come out with fluffy, ubeat “Momoiro Sparkling“.
To be honest, from the reactions people were having to the song, I was expecting it to be a regression of the girls, but instead, I was nicely surprised. A bright, airy summer PV, traditional H!P backing vocals (it sounds like tsunku and Atsuko Inaba although as her contract with UFA has ended it probably isn’t) and… equal line distribution – in C-ute?! For me it’s always been a fact of life that C-ute was the Airi and Maimi show, but to see and hear so much of Nakky, Chisa and MaiMai is great!
As people have said, this single is a bit of a departure from their previous singles. Since Dance de BAKOON! C-ute have been pushing hard towards a sexier image, which really worked for them. But, although I can understand many fans’ disappointment, I’m glad that they can still put Maimai in some dungaree shorts, let the girls play with water-guns and inflatable balls and still pull it off. I think all the girls are wearing fantastic costume choices, and those killer heels still give all 5 girls an element of maturity. I especially love Chiasato in this PV. She’s really starting to stand out, in a very good way, in C-ute – and her hair and outfit are adorable.
For once, the main problem with this song isn’t the PV, the vocals, the balance or even the arrangement of the song. It’s that the song just isn’t very catchy. The chorus just doesn’t draw you in enough, there are no real hooks to the song, making the track forgettable.
Overall though, I love this PV, and the song does grow on you. H!P have seemed to perfect the “budget PV” (although I’d ask for your money back for those pink CGI bubbles) and regardless of making comparisons to other groups it’s a cracking effort from C-ute, going in a different direction to their usual one.